A backlink is known as web resource is a link from some other website (the referrer) to that web resource (the referent). A web resource may be (for example) a website, web page, our web directory.

A backlink is a reference comparable to a reference. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google decide to estimate how important the page is.

PageRank estimates the score for each web page based on how all the web pages are connected among themselves and is one of the variables that Google Search uses to determine how high a web page should go in search results.

Some other words for backlink are incoming link, inbound link, inlink, inward link, and citation.

How do I get backlinks?

There are many ways to get backlinks. For example, you can write in-depth and standard articles on the subject of your business, really good content like this can naturally result in other sites referencing and linking to your page.

Another way is to build relationships with other site owners and bloggers and contribute content that they can publish which may include a backlink to your site. Still another way is to list your business with trade organizations in your industry or other niche or regional directories relevant to your business.

Contextual vs. Non-Contextual links

A Contextual link is a link that is surrounded by text, like the one at the beginning of this sentence.

Contextual links are the most valuable type of link for a variety of reasons:

• They’re extremely relevant to the content that directly surrounds them
• They make it easy for users to expand their knowledge base on a specific topic
• They provide the opportunity to use valuable keywords as anchor text

Google understands these benefits and places more value on contextual links because of them.

Internal contextual links (contextual links that link to a different page on the same website) are beneficial because they increase the number of pages viewed by a website visitor, thus decreasing the bounce rate and increasing time on page.

However, keep in mind that when creating links within your own website, Google won’t assign as much value to the backlink as if it were to come from an external source.

An example of a non-contextual link would be a link in an online directory or in a content roundup.

These backlinks can still be really beneficial, they just don’t hold as much weight as contextual links because they are less specific and less intertwined with the user experience of the linking site.

Types of Backlinks

There are different types of backlinks and even more ways to get them.

Here are a few examples:

• Contextual links from another website
• Contextual links from guest blogging on another site
• Inclusion in a content roundup
• Inclusion on a resource page
• Online professional directories
• Forum posts and/or comments
• Inclusion of a link in a testimonial
• Inclusion of a link in a social media post

Some of these backlink types are much more beneficial to SEO than others, and some have no effect on SEO whatsoever.

More on that later.

Now, that we know what backlinks are, let’s dive into how they became important and why they continue to be one of Google’s top-ranking factors.

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